Based on conversations in board meetings this month, I have drafted our press outreach to address the emerging trend of buyers going into a transaction solo without an agent, thinking ChatGPT will tell them everything they need to know.  It’s a long piece, but as consumers increasingly turn to AI for real estate information, this is an important reminder that you still provide tremendous value beyond data and online answers.

Local expertise, negotiation skills, professional relationships, problem-solving, and transaction coordination are things AI simply cannot replicate. While AI may help consumers gather information, experienced REALTORS® help clients successfully navigate one of the biggest financial and emotional decisions of their lives.

Members are encouraged to make sure they are clearly communicating that value in listing presentations, buyer consultations, and everyday conversations with clients.

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