RETS, Data Use, and Other Website Options

IDX Sue and Sandy

Internet Data Exchange (IDX)

IDX is a method of providing a search feature on your website. This allows members of the public to utilize your site to perform a search of properties in the Multiple Listing Service. Limited data is displayed back to them. There are several options available to integrate this search on your site, keep reading to find out more!

For more detailed information on IDX click here.

Smart-Frame 1.0 – FREE

You’re provided with a link that is embedded on your site. This link includes a pre-formatted search screen and results screen and has been created in subdued colors that work well with most color schemes. Framing allows you to brand the top, bottom and/or sides with your company info, logo, photo, links, etc.


Smart frame 1.0


Smart-Frame 2.0

With this option you are also provided with a link to embed on your site but the search feature is more interactive and the screens have the same look, feel and most of the features that are accessible to you in FlexMLS. It also can be framed on the top, bottom and/or sides. $240 set up fee, $240 annual renewal fee billed and payable to the Berkshire County MLS.


Smart Frame 2.0

Data Feeds – $100 – $500 / yr


 RETS (Real Estate Transaction Standard) – RETS provides you or your webmaster with access to the RETS server but you must have the  technology available to access and use the information. Luckily, most design companies working with REALTORS® have this capability. RETS  provides unformatted, raw data that can be filtered into search screens that you have designed and created. Likewise, the search results pages  are all custom formatted as well. You are provided with a copy of the IDX Regulations and must comply with all display requirements when  creating your site. The benefit of this option is that all of the screens are customized to the same look and feel as your entire site and you can  filter out only those properties you wish to include (i.e., only lakefront, only condos, only one region of the county) if you so desire. $100 set up fee, $100 annual renewal fee billed and payable to the Berkshire County MLS.

Raw Data via FTP or RETS Authorization Form (doc)

Raw Data via FTP or RETS Authorization Form (pdf)

WordPress Widget- $480

Following are two links to the FlexMLS info on their WordPress Plug Ins and Pricing structure.  This product is administered by Flex and payment is made directly to them.

Plug Ins –

Pricing –

If you have further questions you can contact the IDX department at Flex for assistance.  Their phone number is: 800-437-4232 ext. 108 or you can reach them by email,


WordPress Widget

Template Sites: Spark Bar


Spark Store



The Spark Store is available to over 250,000 brokers and agents in 120 MLS organizations, providing software developers simplified sales and marketing to one of the largest real estate software markets in the world.

On at least a monthly basis, the Store pays developers 70% of the revenue from sale of their products through the Store, net of credit card transaction fees (approximately 3%). The 30% retained by the Store will be shared between the MLS and FBS, providing the MLS with a source of non-dues revenue.

Agents and brokers who purchase Spark applications can review and rate them to allow the best applications to gain more attention. Searching for applications is aided by sorting and popular categories. Application purchases are streamlined to just a few clicks and allow the developer to use a wide variety of pricing options. The Store handles all the credit card transaction processing, including subscription renewals, through the PCI-compliant Braintree payment processing service. The Store provides detailed sales reports to the Developer, including details regarding credit card processing attempts, renewal failures, and more.

MLS Data Use and License Policy

For more information, contact Sue O’Brien at the Board Office by phone, 413-442-8049 or Email,

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