Window to the Law: Rules for Using Endorsements and Testimonials

Did you know that in 2023, the FTC updated its guidance on endorsements and testimonials to include digital marketing, such as social media and online reviews, and broadened the definition of endorsement?  Endorsement now means “any advertising message that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser.” Keep in mind that Section 5 of the Federal Trade Commission Act prohibits “unfair or deceptive acts or practices in or affecting commerce,” and a violation of the Act could result in civil penalties. Recently the FTC adjusted the maximum civil penalty to $50,150 per violation.  Yikes! Take a quick look at the Window to the Law <4 minute video  that explains how you can safely use endorsements in your marketing.