Questions Received by the Board

This week we had a very good question asked of us:  What is Marketing?  It’s important to understand, as marketing a property prior to its listing in the MLS changes the submission rules.  If you have a signed Exclusive Right to Sell Contract and market a property, the submission requirement changes to 1-business day.  Remember, Clear Cooperation, that rolled out in 2020?  The Clear Cooperation Policy handed down by the National Association of REALTORS made this change.

So, What is Marketing?  Marketing is the announcement, advertising, sharing, posting about a property you have listed that is coming on the market.  This can be through:

  • Lawn Sign placement
  • Window flyer
  • Email blast (to members of the public, your circle of colleagues, buyer clients, etc.)
  • Facebook post
  • On the Web (your personal website, your company website, syndication sites, blog posts)
  • Print Ads
  • Anything Public

The MLS Rules state the following:  Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.  Private promotion within the listing brokerage, and one-to-one promotion between those agents and their clients is not considered marketing for the purposes of this policy.

Speaking of Facebook posts … Did you know that you should never create BUSINESS posts on your personal Facebook account.  Why?  Well, its in violation of the Facebook policies and it can cause Facebook to convert your personal page to a business page.  And what happens then?  You lose all your contacts, all your friends!  Instead, SHARE a post from your business Facebook page or your firm’s Facebook page to your personal page!

Sandy presented a great 2-hour CE program that helps explain a lot on this subject.  Watch it here