Placemaking is a way to make your community a better place to live and work by transforming public spaces into vibrant community places. As a place becomes more desirable and welcoming, properties around that place increase in value.
Turning a parking lot into a farmer’s market. Attracting people to a little-used park to gather, play or listen to music. Brightening up an otherwise drab courtyard or vacant lot. Envisioning how a block can be revitalized. This is Placemaking.
Placemaking can be undertaken by anyone in a community but what is often needed is someone to take the lead or initiative. Who better to do this than a REALTOR® Association or REALTOR®, as REALTORS® are already engaged in their communities and know the neighborhoods and the properties, and are likely to know where to focus efforts to improve a place.
NAR’s Placemaking Initiative provides technical and financial assistance to help REALTOR® associations, and their members, initiate placemaking activities in their community. The centerpiece is a guide on placemaking but also includes a series of webinars and presentations, and other resources.