Realtor.com® Launches New Branding and New Spokesperson, Elizabeth Banks. Underscoring its aggressive growth pattern and reinvigorated strategy in the online real estate space, Realtor.com® unveiled a new logo, branding, and national consumer ad campaign featuring popular film star Elizabeth Banks. Move, Inc., now owed by News Corp. told the NAR board of Directors, “The management and ownership is committed to bringing Realtor.com back to number one,” he said.
In a presentation to the leadership, Move, Inc. Chief Executive Officer Ryan O’Hara said “We’ve just launched some website and mobile enhancements that increase the visibility of brokers and Realtors®.” The PowerPoint showed that every listing on realtor.com® now prominently displays the listing firm and agent’s name below the primary photo. Realtors® also have the opportunity to include up to 36 photos, a marketing paragraph, contact information, showing details, open house dates and more. Brokerage firms now have the capability to include an SEO-friendly hyperlink to the listing display page on that firm’s website. The Berkshire MLS is working to use the URL listed in the FlexMLS data input field instead of manual upload.
Realtor.com® also recently launched new agent profiles. When an agent claims his or her profile, they will receive a free link on their listing page. The profiles are a fully responsive design and allow for social media connectivity.
Earlier in the week, O’Hara announced other major changes to realtor.com®, namely a visual rebranding and new advertising campaign. The advertising includes a series of 15- and 30-second television spots and longer-form web videos starring Elizabeth Banks, the Emmy-nominated actress, producer, director and self-proclaimed real estate fanatic. Meeting attendees got a sneak peak of several clips from Banks’ video shoots as well as finished spots that will begin airing next week.