‘Right by you’ is the National Association of REALTORS®’ national advertising campaign and a promise to consumers that clarifies the benefits and value of working with a REALTOR®, a member of NAR, on what may be the largest financial transaction they ever make. ‘Right by you’ is also a promise to every member — that NAR is here to support you, just as you support, guide and help protect your clients. This includes giving you, only NAR members and REALTOR® associations, exclusive access to an array of turnkey ad campaign materials and other consumer-facing assets for you to leverage.

‘Right by you’ is a conscious shift to focus on consumers. NAR is moving away from who we are to help consumers remember why we matter. The campaign promotes NAR members as partners, supporting buyers and sellers on their property journey — helping protect them from the long-lasting consequences of inexperience.

In an age of DIY culture that often overlooks expertise, ‘Right By You’ will remind consumers of your value.

The NAR website, Right by you, provides you will shareable content to help promote yourself and your brokerage as an invaluable supporting partner in the real estate transaction