NAR’s consumer ad campaign for 2024 takes a consumer-first approach in demonstrating REALTOR® value and the many ways REALTORS® put their expertise into action as they help clients navigate the complexities and nuances of the property buying or selling process.

The campaign is supported with a robust media plan, weighted strategically to reach consumers at the right time with the right message. Ads will also run during high visibility sport tentpole events, reaching those live streaming the upcoming March Madness tournament and this summer our ads will play on both the radio and digitally during Olympic game highlights. Below are some upcoming dates and programming where you may see the TV ads:

• 3/1: House Hunters, HGTV, 10P EST
• 3/1: Shark Tank, ABC, 8P EST
• 3/3: Live NBA Games on ABC and ESPN
o New York Knicks @ Cleveland Cavaliers
o Oklahoma City Thunder @ Phoenix Suns
• 3/4: Spring Baking Championship, Food Network, 8P EST
• 3/5: Shogun, FX, 10P EST
• 3/8: Shark Tank, ABC, 8P EST
• 3/10 Live NBA Games on ABC and ESPN
o Brooklyn Nets @ Cleveland Cavaliers
*Programming dates/times are subject to change based on media availability.

In addition to paid advertising, the campaign also reaches consumers through NAR’s First Time Buyer show on Hulu, which just launched its 4th season, the REAL Estate Today radio show and podcast, and NAR’s HouseLogic website which provides homeowners with information and resources on how to protect their investment. As a member, you can also utilize these resources.

Visit ThatsWhoWeR.realtor to see and hear the new consumer campaign ads, and to leverage turnkey advertising and social assets highlighting REALTOR® value to share with your constituencies and use NAR’s free Photofy app for a library of social assets you can easily personalize and post.

Thank you for your continued support.

Suzanne Bouhia
Chief Marketing and Communications Officer

REALTOR®, Nicola Esposito
2024 Chair, Consumer Communications Committee