The REALTOR® name, logo and collective marks indicate an individual of the real estate profession who is a member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to a strict Code of Ethics.
The preferred method of member compliance is:
• All Capital letters, with registered symbol:
REALTOR®
REALTORS®
• The following use is permitted (but only when the use of the ® is not possible)
REALTOR
REALTORS
• Also permitted, but not preferred:
Realtor®
Realtors®
• Never use the marks of part of them to create new terms;
Never – RealtorRental, REALTOuR
• Never use descriptive phrases to modify the marks:
Never – Main Street’s most qualified REALTOR®, #1 REALTOR®
• Proper use on business cards and such, for individual members
ABC Realty
John Jones, REALTOR®
• Proper use for member firms, if the REALTOR® term is used in firm name:
Preferred use: ABC Realty Inc., REALTORS®
Accepted use: ABC Inc., REALTORS®
• All firm names must be separated by proper punctuation
Never – ABC REALTORS®