The National Association of REALTORS has released a new marketing campaign designed to inform consumers of the difference between a real estate licensee and a REALTOR. This campaign centers around the fact that REALTORS are held to a higher standard and subscribe to the National Association of REALTORS Code of Ethics. It aims to reinforce the value of REALTORS as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry. The campaign will be brought to life through strategic partnerships reflecting the modern ways in which the target audience consumes media.
Watch the Campaign Anthem
Share your story! The new consumer advertising campaign is all about NAR’s members, and they want to hear from you! Member stories will be featured on www.ThatsWhoWeR.realtor and other member facing channels.