ListHub has agreements in place with their publishers to provide consistent protections for members’ listing data. ListHub worked with the industry, including brokers, MLSs, consultants and others, to identify the core values and expectations that listing content owners have with respect to the use of their listing information when syndicated to a third party website.
Some of the core tenets that exist today in the ListHub Publisher agreements:
- Listing data may only be used for consumer display
- Restrictions on use of listing data for any derivative works or other non- display uses
- Listing data may not be used after it is off-market
- The content owner maintains all Intellectual Property rights
- Publisher must display a set of minimum fields including price, address, broker name, etc.
- Publisher must accept a broker-authorized, MLS-sourced listing as the highest ranking listing feed and cannot overwrite this data with listing data from a third party
- Publisher must route any consumer leads to the email address designated by the broker as the lead email address (certain exceptions exist related to pre-existing agent products)
- Publisher may not re-syndicate or distribute listing data to any third party – Publisher may have rights to power the search on a third party site if authorized in the agreement
- Publisher must update site at least daily
- Publisher must provide notice for any changes to its terms and conditions
- Publisher shall abide by any state laws regarding display of real estate content
- Publisher must provide error logs for any listing that is not accepted, and provide a direct URL for any listing that is accepted
- Publisher must provide search impressions, detail views, and lead data for all listings (most use ListHub’s java script tracking technology but a limited few still provide file-based metrics on a daily basis)
- Brokers have right to opt-out at any time (no long-term commitment)
- Publishers must use the currently supported version of the RETS syndication specification