Whether trying to rent a room, or sell a Victorian manor, good photos are the key. According to the National Association of REALTORS 2015 Profile of Home Buyers and Sellers, 42 percent of recent buyers’ first step was to look online at properties for sale. Among buyers who used the Internet during their home search, 87 percent found photos about properties for sale very useful.
Syndication to sites such as realtor.com, Zillow and Trulia starts with the MLS data entry. The photos you add, and their accuracy and quality from the moment your new listing goes live is of utmost importance. Photos should tell a story of the home. Naming each photo so the viewer knows what they’re looking at and ordering them in a way that there is a ‘walk through tour’ of the property encourages them to look further. Favorite photos for a buyer??? Kitchen!
In an article written by Carla Hill for Realty Times, she says, “A kitchen is the heart of a home. This is true all across the globe. The old saying that the “stomach is the way to the heart” carries a lot of truth. Kitchens are where we spend much of our time and most of that is with our families. It’s the room where we nourish our bodies and our spirits. Kitchens are integral to entertaining and in today’s age of open floor plans, they’re a focal piece of many family rooms. It’s because of this that kitchens play such an important role in the buying and selling process.” No wonder the buyer loves looking at those kitchen photos!
When adding photos to your new listing, you can name and order them on the upload screen within Flexmls.
For each photo you can select the order it will appear on the listing (by selecting the numerical value) and you can also add a photo name. This is particularly important when showing bedrooms (is that the same bedroom or a different one)? And, consider ordering the photos by how you would encounter each room as you walk through the house.
Want to add all your photos before the listing goes live? (This, by the way, is a great idea so they will all be included in the initial syndication.) Save your listing as Incomplete, then add the remaining photos before making it live.
For assistance, please contact any member of staff, we’re happy to help!
(Thank you to Dave Sefcik for the great article suggestion!)