Keep an eye out – Realtor.com is introducing a new agent search experience on September 3, 2025. This new search experience provides more opportunities for REALTORS® to market themselves and connect with potential clients. Profiles will be prioritized based on relevancy and robustness, giving members who invest in their profiles even more opportunity to stand out. NAR members can also choose paid enhancements for even greater visibility.

NAR collaborated with Realtor.com to ensure this update protects REALTOR® interests and business advantages. Our top priority was to reinforce the REALTOR® difference, ensuring members are clearly highlighted, differentiated, and prioritized above non-members.

Non-member profiles have long been accessible through listings and organic searches. The new directory brings all profiles into one consumer-friendly experience, while ensuring REALTORS® receive preferential placement and are clearly identified with the REALTOR® brand. The rollout will begin with a soft launch on August 27, reaching full deployment by September 3.

The new experience still allows consumers to filter results to view only REALTOR® profiles, making it easy to connect exclusively with NAR members. This update will replace the stand-alone Find-a-REALTOR® search.

Consumer inquiries will continue to be delivered directly to NAR members, free of charge, when the ‘Connect’ button is used.

For more information or questions about this new experience, NAR members can contact customercare@realtor.com or 800-878-4166.