Q: Is it acceptable to use AI digitally enhanced images?
A: When using AI to enhance images, the biggest concern is ensuring that the representation of the property remains accurate.
We recommend disclosing all uses of AI or other software that enhance images, so consumers understand they are essentially viewing a virtual staging. By using enhanced images, you provide potential buyers with a sense of the space and its possibilities. This allows buyers to get a real view of the property while helping them envision what it could look like with furniture or other changes.
Please refrain from removing permanent fixtures or modifying visible defects. While it may be tempting to digitally erase flaws such as water stains on the ceiling, doing so could lead to claims of misrepresentation.
Lastly, be cautious about fair housing regulations. AI and other tools can easily generate content that may violate fair housing laws. Review all AI-generated content critically, looking for potential violations.
Interested in AI? Our June LIVE online CE class is a new program about AI in real estate.
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Services provided through the Massachusetts Association of REALTORS® is intended for informational purposes and does not constitute legal advice, nor does it establish an attorney-client relationship. The Massachusetts Association of REALTORS®, by providing this service, assumes no actual or implied responsibility for any improper use of responses to questions through this service. The Massachusetts Association of REALTORS® will not be legally responsible for any potential misrepresentations or errors made by providing this service. For more information regarding these topics authorized callers should contact the MAR legal hotline at 800-370-5342 or e-mail at legal@marealtor.com.