Sigh, this is why we can’t have nice things. You may have witnessed first hand a land scam, or an insistent request to click a (virus) zoom link for a virtual showing … and now Realtors have to learn how to spot deepfakes.
Deepfakes are highly realistic but fake videos, images or audio created with AI to make it appear that a real person said or did something they never did. REALTORS® need to understand the risk because criminals can and are impersonating clients, agents, attorneys or other trusted parties to manipulate transactions, redirect funds, obtain sensitive information or damage reputations.
NAR has your back. In this free seminar, you can learn how to spot AI-generated scams and hear from innovators sharing emerging tools and best practices to help identify deepfakes and reduce fraud risk.